1 September 2009
starts exclusive marketing tie ups
KBA & TPH start exclusive marketing tie up from mid 2009.
Koenig & Bauer AG (KBA) Germany and TPH India have come together to expand their business globally by aligning strengths of single width single circumference Orient web presses of TPH with the distribution strengths of KBA worldwide as well as large hi speed web offset presses from KBA with strong customer base of TPH in the Indian sub continent. It is a two way tie - up wherein KBA will promote TPH products worldwide (in most of the countries) and TPH will promote KBA web presses in the Indian sub continent.
With this strategic alliance, both KBA and TPH will have capabilities to cater to any requirement ranging from 16,000iph to 90,000iph web offset machines in their respective territories. KBA, apart from their standard product range, will now offer TPH’s Orient range of web offset presses from speed 16,000iph to 50,000iph, while TPH will promote complete range of high speed web presses of KBA.
The marketing consortium formed by KBA –TPH will be the biggest of its kind in the newspaper industry. It is expected to provide some relief from the ongoing economic meltdown and will open up new avenues for printers and publishers to start or augment their business activities.